WHO WE ARE

Does it seem odd for an agency with data at its core to say that knowledge alone is about as useful as an ashtray on a motorbike? Perhaps.

But here at RAPP we've known for quite a while that times have changed. It's pointless to possess reams of insight on your customers if that insight isn't used to ignite genuine creativity.

That's because today's customers take it for granted that we can engage them as individuals. Now they expect us to take things further.

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Modern-day customers expect—nay demand—innovation. They now respond best to emotional engagement. They want experiences, interactive services and tools, inspiration and valuable content.

And when they are engaged, they become brand ambassadors and even media channels in their own right by blogging your brand, proactively sharing your content with others, twittering about you, digging you, finding you del.icio.us.

Or they attack your brand by writing critical reviews and acting as an anti-PR agency.

There's no option: brands now have to engage in genuine conversations with consumers. And knowing who they are, where they are and what they respond to best is only the start. That's the knowledge data gives us. And we have to do something special with our understanding.

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At RAPP, data-driven insight is where we start. Even though we offer exceptional proprietary tools and design, build and maintain unrivalled databases, and are a lauded world leader in CRM, we actually take data for granted.

RAPP's ability to take that data and use it to ignite creativity makes us stand out as uniquely equipped to meet the marketing challenges of the 21st century.

Our creative business solutions span above, below, and through the line channels. We're online, offline, retail, pharma, financial, fund-raising, FMCG, travel, whatever. We're award-winning innovators, trusted over decades by our clients. We're built to innovate and have a track record to prove it.

Why innovate? Simple ... because it's innovation that creates emotional interest. And it's emotional interest that inspires action. Action that creates response, brand affinity, sales, loyalty, recommendations, and a whole host of other valuable interactions.

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